BizReport : April 27, 2007 Archive

April 27, 2007 Archive

Advertising | April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google. >>

Social Marketing | April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>

Research | April 27, 2007

More consumers paying bills online

Online bill payments have exceeded payments by check for the first time, according to a new survey by Harris Interactive and the Marketing Workshop. >>

Trends & Ideas | April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy potential customers. For advertisers who want to take back control of ads placed on blogs and RSS feeds, RSS feeder FeedBurner is offering a new control. >>

Research | April 27, 2007

Web 2.0 use increases in the U.S.

American web surfers are more likely than ever to surf to web 2.0 portals like Wikipedia, MySpace and YouTube. That, according to research released earlier this month. According to the research, web 2.0 portals accounted for 12% of all traffic in the United States. >>

Search Marketing | April 27, 2007

Ask.com to launch contextual ad platform

Move over simple search, Ask.com is getting ready to launch a new advertising platform for contextual ads. The platform is expected to launch in mid-May. >>