April 26, 2007 Archive

Social Marketing | April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year. >>

Trends & Ideas | April 26, 2007

Cingular considers widgets

Not to be outdone by other mobile platforms, Cingular is toying with the idea of widget advertising. The mobile provider is teaming up with Freewebs, a multimedia advertising and publishing platform, for a new multi-faceted ad campaign. >>

Advertising | April 26, 2007

Advertisers choose ads you can hear

For advertisers, it's all about the ears. At least that is the hope behind a new advertising innovation that targets ads right to a consumer's eardrums. >>

Research | April 26, 2007

Food and beverage industry chooses online ads

Forget weekly circulars for consumer packaged goods advertisers. More CPG advertisers are spending more of their food and drink ad budgets on online advertising efforts. >>

Research | April 26, 2007

U.S. Wikipedia users are wealthy and well-educated

Despite concerns about accuracy and reliability, Wikipedia remains a popular online source of information, as a study from the Pew Center for American Life Project recently revealed. >>

Social Marketing | April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

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