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BizReport : April 25, 2007 Archive

April 25, 2007 Archive

Email Marketing | April 25, 2007

Email advertising is still viable

Advertisers should not write off email advertising just yet. The news from a recent Forrester Research study is that email marketing is still putting advertisers and consumers together. >>

Social Marketing | April 25, 2007

Users like branded personal pages

Social networking has become a more trusted advertising medium for many consumers. That is the word from a new study from Microsoft Digital Advertising Solutions and MetrixLab. The study indicates that branded personal pages are the best way to connect online. >>

Mobile Marketing | April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>


Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.