BizReport : April 24, 2007 Archive

April 24, 2007 Archive

Search Marketing | April 24, 2007

Most SEM money spent with Google, Yahoo

Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and you can expect that to stay the same for the foreseeable future. >>

Research | April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among web metrics firms. >>

Search Marketing | April 24, 2007

NearbyNow pulls local retailers into mobile search

With the addition of several more cities to it's national network, NearbyNow is enticing more local retailers to become a part of local search campaigns. There are now retailers in 27 cities across America participating in the national mall advertising network. >>

Research | April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week. >>

Research | April 24, 2007

Forrester unveils "Social Technographics" report

A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies. >>