BizReport : April 23, 2007 Archive

April 23, 2007 Archive

Email Marketing | April 23, 2007

Email marketing continues to elicit high response levels

Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon. >>

Research | April 23, 2007

IAB asks for an audit of web metrics firms

The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited themselves. >>

Search Marketing | April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. >>

Research | April 23, 2007

Watch, view and read in new content player

A new online video player could change the way some websites look at online video and other content resources. The AdMatch Player from Mochila allows companies to brand video, text and images on their websites. >>

Advertising | April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick. >>

Internet | April 23, 2007

Google's Q1 figures exceed all expectations

Google’s first quarter figures have been announced and, true to form, the internet giant has exceeded all expectations. >>