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BizReport : April 20, 2007 Archive

April 20, 2007 Archive

Research | April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Social Marketing | April 20, 2007

Revenue is the key to social network success

Social networks have some tough decisions in their future, according to research from In-Stat. With competition ramping up in the social atmosphere, new research indicates monetization may be the key to which social networks survive and which networks disappear. >>

Research | April 20, 2007

Maps leads travel destination sites

Online travel is a fast-growing industry. More users are planning trips, buying tickets and reserving hotel or vacation rental space online. But new research shows that mapping websites are actually the leading draw for travel planners. >>

Email Marketing | April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Research | April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Research | April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago. >>