BizReport : April 19, 2007 Archive

April 19, 2007 Archive

Mobile Marketing | April 19, 2007

TellMe will influence mobile search

Mobile marketers may have a new friend in the search wars. With Microsoft's purchase of TellMe, the company has another free local business search engine, this one with voice capabilities. >>

E-commerce | April 19, 2007

American Politicians may end tax-free e-commerce

E-Tailers may soon have a new obstacle to cross: taxing the Internet. Several United States senators and governors are teaming up on an initiative that would require online stores to charge sales tax on out-of-state purchases. >>

Research | April 19, 2007

Viewer engagement longer than originally thought

A new study from Accela Communications is muddying the waters of viewer engagement with online video. According to the study, most viewers are actually engaged for 4.6 minutes, but according to other studies, engagement lasts for only 10.8 seconds. >>

Internet | April 19, 2007

Experian purchases Hitwise for $240 million

Internet marketing information company Hitwise has been purchased by Experian Group Ltd. >>

Trends & Ideas | April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Email Marketing | April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo. >>