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BizReport : April 18, 2007 Archive

April 18, 2007 Archive

Search Marketing | April 18, 2007

Yahoo revenue falls in Q1

Revenue reports are in for Yahoo's Q1, but the results aren't quite what was expected. According to company reports, net income fell 11% in Q1 of 2007. >>

Advertising | April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets. >>

Research | April 18, 2007

Security is key for online banking consumers

A recent study from Forbes.com and ForeSee Results gives new insight into online banking consumers. According to the results, those who engage in online banking are more satisfied with their overall banking experience. >>

Research | April 18, 2007

Tax season impacts web traffic

Three popular websites are still tops for online destinations, but a few surprises hit the Top 100 list of most-visited websites in the past week. According to research from HitWise, tax preparation websites inched into the list. >>

Social Marketing | April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Social Marketing | April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators. >>


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Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

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