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BizReport : April 5, 2007 Archive

April 5, 2007 Archive

Internet | April 05, 2007 launches brand campaign

For the first time ever, is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels. >>

Research | April 05, 2007

Are online travel sales declining?

A new report from eMarketer indicates a slowdown for the U.S. online travel industry. According to the report, sales will remain strong but the growth rate of online travel sales will begin to decline in the coming years. >>

Research | April 05, 2007

White papers: Content that works

Marketers wanting to better connect with customers should look into content. That is the word from a new KnowledgeStorm and Marketing Sherpa study. According to researchers, 71% of technology buyers look to white papers first for information. >>

Trends & Ideas | April 05, 2007

NBC leads broadcasters' websites

Network television websites are fast becoming an online favorite. Whether users want the latest news or show information, they are logging on faster than ever. >>

Ecommerce | April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizerâ„¢ application is now available to AdWords advertisers across the globe. >>

Advertising | April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year. >>