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BizReport : April 5, 2007 Archive
April 5, 2007 Archive
Internet | April 05, 2007
MSNBC.com launches brand campaign
For the first time ever, msnbc.com is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels. >>
Research | April 05, 2007
Are online travel sales declining?
A new report from eMarketer indicates a slowdown for the U.S. online travel industry. According to the report, sales will remain strong but the growth rate of online travel sales will begin to decline in the coming years. >>
Research | April 05, 2007
White papers: Content that works
Marketers wanting to better connect with customers should look into content. That is the word from a new KnowledgeStorm and Marketing Sherpa study. According to researchers, 71% of technology buyers look to white papers first for information. >>
Trends & Ideas | April 05, 2007
NBC leads broadcasters' websites
Network television websites are fast becoming an online favorite. Whether users want the latest news or show information, they are logging on faster than ever. >>
Ecommerce | April 05, 2007
Google's Website Optimizer now available worldwide
Google has announced that its Website Optimizerâ„¢ application is now available to AdWords advertisers across the globe. >>
Advertising | April 05, 2007
DoubleClick launches advertising exchange
DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year. >>
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