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BizReport : April 4, 2007 Archive

April 4, 2007 Archive

Research | April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>

Search Marketing | April 04, 2007

Top 10 SEO ranking factors

SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>

Social Marketing | April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Research | April 04, 2007

Report: Don't ignore mobile, new media

Advertisers ignoring new media and mobile advertising platforms may be missing out on increased revenue. That, according to a report from Sir Martin Sorrell, chief executive at WPP. >>

Mobile Marketing | April 04, 2007

Mobile advertising standards to be defined

A global trade group is forming a committee that will set standards and practices for the mobile advertising industry. Backed by the GSMA, the committee will define measurement tactics and establish rules for mobile marketers. >>

Internet | April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. >>