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BizReport : April 3, 2007 Archive

April 3, 2007 Archive

Research | April 03, 2007

$85 million wanted from comScore IPO

Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock. >>

Advertising | April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>

Social Marketing | April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Ecommerce | April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Mobile Marketing | April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Advertising | April 03, 2007 launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”. >>