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BizReport : Mobile Marketing : March 12, 2007
Third Screen Media to power Fox News mobile ads
According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding.
Jeremy Steinberg, Vice President of Digital Media Sales and Business Development for FOX News commented (via Third Screen blog), “Fox News is always looking for new opportunities to expand the brand and the mobile sector provides many possibilities that will both benefit the viewers and advertisers.”
Fox is one of many high traffic content providers who have tapped Third Screen to power their ad space. MADX, Third Screen's advertising platform, supports mobile banner ads, monthly messaging ads, mobile video and network applications. With one resource providing all of the applications on one platform, content providers can target and change ad campaigns more easily.
Tim Conley, senior vice president of MADX Sales and Service for Third Screen Media said, “The addition of Fox News to the Third Screen Media customer base provides brands and agencies with another valuable mobile property that reaches key demographic segments, like business and young influencer audiences.”
The partnership will not have Fox News joining Third Screen's advertising network. Mobile ad space will continue to be sold by Fox News sales staff.
Tags: mobile advertising, mobile display ads, mobile marketing, mobile text messaging
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