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BizReport : Research archives : March 22, 2007
Online lead generation effective but overlooked
The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them.
A survey of over 400 marketers, carried out at the beginning of 2007, delved in to how companies use the internet for lead generation, if at all. It found that despite its importance less than half of the respondent’s companies used the internet to generate qualified prospect’s information. Twelve percent of respondents claimed they “haven’t come across this”.
“Lead generation should be an integral part of any marketer or sales director’s budget. But despite its importance for businesses, online lead generation has only recently begun to emerge as a distinct area of marketing,” said Simon Wajcenberg, CEO, Clash-Media in a recent press release.
The survey also revealed that, amongst those companies that responded, the most effective online lead generation methods were paid search and natural search. Just 16 percent of companies stated they used lead aggregators, buying lists of target prospects, and over three quarters said they did not.
Tags: Clash-Media, e-consultancy, lead aggregator, lead generation, natural search, paid search
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