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BizReport : Social Marketing : March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages.

by Kristina Knight

Fox Interactive Media (FIM) saw 71 million unique visitors in January; more than 86% (61.5 million) of those visitors logged on through MySpace pages. This year NewsCorp is expected to bring in more than $25 billion. FIM's contribution to revenues is expected to be upwards of $500 million. NewsCorp is betting that the interaction between MySpace users and their favorite clips will not only increase users, but also increase that social revenue stream.

The move to embed clips isn't completely out of left field. Fox already allows users to watch their favorite Fox shows on the MySpace site, so allowing them to embed clips is another step in distributing shows and clips to the audience. Last week, Fox announced another distribution step - allowing users to view or buy Fox shows at sites owned by Fox affiliates.

The distribution trend among large broadcasting companies has been growing this past year. With competition from streaming video sites like YouTube, broadcasters have realized that there is a market for shows and clips and have been playing catch up. By distributing clips through their own communities, however, broadcasters have a bit more control over where the final product will end up.

Tags: MySpace, NewsCorp, online television advertising, online video advertising

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