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BizReport : Search Marketing : March 13, 2007
Microsoft's adCenter content ads expanded
Advertisers looking for a better way to control and influence their online advertising efforts are going to get some help from Microsoft. Looking to increase how online marketers interact with their ad serving software, the company is expanding their adCenter offerings. According to reports, the expansion will give advertisers more control over online campaigns.
The expansion will also give advertisers more outlets within the canopy of the MSN network.
MSN's networks like Health and Fitness, Tech and Gadgets, Travel and Money currently house the majority of content ads from advertisers. With the new system, advertisers will control which networks show their ads, even going so far as to determine which specific content pages the ads appear upon. They will also be able to determine whether or not to allow ads within Windows Live Search results pages.
Advertisers can choose to run ads either on network content pages, on Live Search results pages or both. They can also track ad sales results from each platform.
There is no word when or if the content ads will be offered outside the Microsoft Network umbrella, but the potential to offer advertisers specialized ads on other platforms, like through Yahoo's Panama platform or through Google's AdSense platform is possible.
Tags: Microsoft, online advertising, paid search
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Comments
In the same way that computers have replaced paste up artists in ad agency studios and PA's in offices, the writing is on the wall for digital ad agencies as the Microsoft and Adobe DIY ad machine software cranks into gear. To survive they must hange the range of revenue generating services that they offer, ASAP or face the prospect of making steam engines in the mag-lev age!
Posted by: Ash Gupta on March 15, 2007 11:36