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BizReport : Viral Marketing : March 09, 2007


Logitech’s second viral game launched following success of initial release

Logitech has launched their second viral game, Jelly Jumper, after surpassing targets with their first viral game in December, 2006.

by Helen Leggatt

logitech%20logo.jpg

The computer accessories manufacturer’s first viral game, Ball Balancer, was developed by Inbox Digital and launched in December, 2006. It generated 40,000 newsletter registrations and attracted 900,000 unique players and was the first in a series of three viral releases forming part of a European digital campaign, supporting Logitech’s cordless desktops and keyboards category.

All of the games drive traffic to a microsite, in this case www.explorecordless.com, which features Logitech’s cordless product range, plus prompts players to share the game with friends and sign up for a newsletter.

The newest game is called “Jelly Jumper” and is an addictive and easy-to-play game aimed at all of Logitech’s audiences from “techies” to “practical embracers”. To encourage participation and competitiveness players are encouraged to continue to level 25 of the 50-level game and, once completed, they become eligible to enter a contest to win a 20 percent Logitech discount voucher.

McDonald’s and Hyundai are just a couple of the big corporations using viral games as a way to increase awareness and engage their target audiences. The Viral Chart website tracks viral games, and the charts are usually dominated by smaller websites but Virgin, Dodge and Pringles are currently within the top 20.






Tags: Logitech, viral campaign, viral games, viral marketing








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