Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : March 09, 2007
Logitech’s second viral game launched following success of initial release
Logitech has launched their second viral game, Jelly Jumper, after surpassing targets with their first viral game in December, 2006.

The computer accessories manufacturer’s first viral game, Ball Balancer, was developed by Inbox Digital and launched in December, 2006. It generated 40,000 newsletter registrations and attracted 900,000 unique players and was the first in a series of three viral releases forming part of a European digital campaign, supporting Logitech’s cordless desktops and keyboards category.
All of the games drive traffic to a microsite, in this case www.explorecordless.com, which features Logitech’s cordless product range, plus prompts players to share the game with friends and sign up for a newsletter.
The newest game is called “Jelly Jumper” and is an addictive and easy-to-play game aimed at all of Logitech’s audiences from “techies” to “practical embracers”. To encourage participation and competitiveness players are encouraged to continue to level 25 of the 50-level game and, once completed, they become eligible to enter a contest to win a 20 percent Logitech discount voucher.
McDonald’s and Hyundai are just a couple of the big corporations using viral games as a way to increase awareness and engage their target audiences. The Viral Chart website tracks viral games, and the charts are usually dominated by smaller websites but Virgin, Dodge and Pringles are currently within the top 20.
Tags: Logitech, viral campaign, viral games, viral marketing
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.