News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google's market share grows at the expense of others
U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.
In fact, Google handled and impressive 53 percent of all web search queries, up almost 5 percent from January, 2006, according to new Nielsen//NetRatings figures.
In contrast, Nielsen//NetRatings found that Yahoo registered a 0.5 percent increase from last December. MSN’s share fell from 11 percent to around 8.9 percent in the last twelve months, its traffic being lost to Yahoo and Google, and some of the other smaller websites suffered too.
Compete.com, on the other hand, puts Google’s market share slightly higher at 61.1 percent with 23.1 percent for Yahoo and 8.5 percent for MSN. In fact, there are slight variances between many of the major web metrics companies such as comScore and NetApplications. But whichever figures you consult, the overriding picture is the same - Google is outpacing everyone else and MSN, despite receiving major investment, are losing ground.
The recent launch of Microsoft’s Vista, which has MSN/Live installed as its default search engine, may yet see the search engine fortunes of the giant turn around, unless users bother to change it to Google or Yahoo.
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...