News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google's market share grows at the expense of others
U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.
In fact, Google handled and impressive 53 percent of all web search queries, up almost 5 percent from January, 2006, according to new Nielsen//NetRatings figures.
In contrast, Nielsen//NetRatings found that Yahoo registered a 0.5 percent increase from last December. MSN’s share fell from 11 percent to around 8.9 percent in the last twelve months, its traffic being lost to Yahoo and Google, and some of the other smaller websites suffered too.
Compete.com, on the other hand, puts Google’s market share slightly higher at 61.1 percent with 23.1 percent for Yahoo and 8.5 percent for MSN. In fact, there are slight variances between many of the major web metrics companies such as comScore and NetApplications. But whichever figures you consult, the overriding picture is the same - Google is outpacing everyone else and MSN, despite receiving major investment, are losing ground.
The recent launch of Microsoft’s Vista, which has MSN/Live installed as its default search engine, may yet see the search engine fortunes of the giant turn around, unless users bother to change it to Google or Yahoo.
- Ecommerce Roundup: As digital increases, so does fraud
- Survey: Health Lifestyle grabs consumer interest
- Alibaba forms alliance with big brands to fight counterfeiting
- Expert: What marketers need to know about RegTech
- Mobile 'click injection' fraud forecast to become prevalent in 2017
- Less than half of consumers satisfied with retail app experience
- Study: Order struggles a problem for B2B
- Ad Roundup: Solution expansions, investments
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...