News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google's market share grows at the expense of others
U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.
In fact, Google handled and impressive 53 percent of all web search queries, up almost 5 percent from January, 2006, according to new Nielsen//NetRatings figures.
In contrast, Nielsen//NetRatings found that Yahoo registered a 0.5 percent increase from last December. MSN’s share fell from 11 percent to around 8.9 percent in the last twelve months, its traffic being lost to Yahoo and Google, and some of the other smaller websites suffered too.
Compete.com, on the other hand, puts Google’s market share slightly higher at 61.1 percent with 23.1 percent for Yahoo and 8.5 percent for MSN. In fact, there are slight variances between many of the major web metrics companies such as comScore and NetApplications. But whichever figures you consult, the overriding picture is the same - Google is outpacing everyone else and MSN, despite receiving major investment, are losing ground.
The recent launch of Microsoft’s Vista, which has MSN/Live installed as its default search engine, may yet see the search engine fortunes of the giant turn around, unless users bother to change it to Google or Yahoo.
- Top 3 annoyances for mobile shoppers
- Study: Black Millennials betting on themselves
- Top 3 tips to take Valentine's strategies year-round
- No age limit to looking for love online
- Goodbye second-screening, hello switch-screening
- Less than one-third of emails opened on desktop last year
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
Featured White Papers
- Device of Choice for Online Shoppers & Buyers
Did you know that men shop and buy from mobile devices more than women? Being aware of nuances like this...
- 5 'Must Have' Tactics For Your 2016 Digital Marketing Plan
What are the 5 "must have" tactics that experts agree can help everyone's 2016 digital marketing?...
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....