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BizReport : Search Marketing : March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches.

by Kristina Knight

Of the nearly 7 billion search queries made in February, Google accounted for more than 3.5 billion (55.8%). Yahoo ranked second with more than 1.3 billion (20.7%) of searches, next was MSN/Windows Live with 6.1 million (9%), AOL with 3.2 million (5.1%) and rounding out the top five was with 1.3 million (2%) total searches.

While Google ranking first for queries is nothing new, a new measurement tool from comScore shows a slightly different perspective on just how many people are turning to the search giant. According to comScore's new "visits" metric, Yahoo sites were actually the most visited in February. More than 128 million unique visitors hit Yahoo sites in February, followed by Time Warner (AOL) with 117 million unique visitors and then Google with 114 million unique visitors.

comScore has said that visits are a more reliable metric, measuring how long a user stays on a site rather than how many pageviews a site obtains. By measuring how long a user is on-site, owners and advertisers can better gauge their engagement with that site.

Tags: Google, search engines, search marketing, Yahoo

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