Domain name sale of the century

After a dramatic story of theft and retrieval of perhaps one of the most desirable domain names ever, it is now up for sale and expected to attract substantial bids.

by Helen Leggatt

The word “social” generates hundreds of millions of results in a Google search and is perhaps the most widely used word on the internet today. Social.com, which went up for sale on March, 21, for the first time since its initial registration in 1995, is estimated to fetch a seven to eight figure sum because it’s short, easy to remember, generic and an internationally recognised word.

"Since announcing that Social.com would go on sale, I have seen strong interest from social networking companies, venture capital firms and some Fortune 500 companies,” said site owner Scott Carter, President of Guided Tour Software, Inc.

A blog, currently parked on Social.com, provides further information on the sale, and features a “current high offer” counter that, at the time of writing, stands at $25,000.

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The site is being sold via sedo.com, who suggest various uses of the site such as social networking, social media portal, dating, social marketing, social investing, social security and social issues/politics.