Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : March 02, 2007
Dada.net offers "Friend$" benefits
In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs.
The Friend$ program places Google AdSense ads on pages that are related to the content or profile pages of the bloggers in the Dada network. Bloggers opt in to the program and earn money from the placement of display and text ads on their pages, as well as the pages of friends they recommend to the program.
Max Pellegrini, Dada USA's CEO said, "If you invite your friends to participate in this program, you can make money on the clicks and on the pages of your friends. You're incentivized to invite your friends."
Dada says, their program is the first to match AdSense codes to specific social networking pages.
Social networkers have struggled to find ways to monetize their content pages. Larger services like PayPerPost and ReviewMe offer bloggers the ability to schlep for services from A to Z. That type of monetization has come under fire from some who say paying bloggers to recommend products is harmful to the transparency of the blogosphere.
However, advertisers seem to disagree because every day more online marketers sign up for campaign through paid blogging services. Whether using AdSense ads or allowing paid posts on blogging services, monetizing blogs is the wave of the future, and advertisers may as well get on board.
Tags: blog advertising, Dada.net, paid blogging, social marketing, social network advertising
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.