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BizReport : Social Marketing : March 02, 2007


Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs.

by Kristina Knight

dada.net.jpgThe Friend$ program places Google AdSense ads on pages that are related to the content or profile pages of the bloggers in the Dada network. Bloggers opt in to the program and earn money from the placement of display and text ads on their pages, as well as the pages of friends they recommend to the program.

Max Pellegrini, Dada USA's CEO said, "If you invite your friends to participate in this program, you can make money on the clicks and on the pages of your friends. You're incentivized to invite your friends."

Dada says, their program is the first to match AdSense codes to specific social networking pages.

Social networkers have struggled to find ways to monetize their content pages. Larger services like PayPerPost and ReviewMe offer bloggers the ability to schlep for services from A to Z. That type of monetization has come under fire from some who say paying bloggers to recommend products is harmful to the transparency of the blogosphere.

However, advertisers seem to disagree because every day more online marketers sign up for campaign through paid blogging services. Whether using AdSense ads or allowing paid posts on blogging services, monetizing blogs is the wave of the future, and advertisers may as well get on board.






Tags: blog advertising, Dada.net, paid blogging, social marketing, social network advertising








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