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BizReport : Advertising : March 30, 2007


Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.

by Helen Leggatt

CN's 12 U.K. websites, including Vogue.com, vanityfair.co.uk, tatler.co.uk, and GQ.com, attract more than 54 million page views per month.

Under the terms of the new agreement with MIVA Media 6 PPC ads will be displayed across the foot of every webpage of all the sites. The ads will also be regularly sent out to 500,000 of CN’s e-newsletter subscribers.

"Conde Nast Interactive has a prestigious portfolio of sites that reach an extremely targeted cross-section of web users across key verticals,” said Seb Bishop, MIVA's President and CMO. “This new agreement provides a fantastic opportunity for our advertisers to reach these audiences and ties in with our strategy of delivering high quality vertical traffic."

MIVA Media saw off stiff competition including PPC incumbent Google and Yahoo.

Using MIVA’s PCMS tool, logos and ads will be targeted for the proper demographic with relevant content.

“Our core objective is to continue to build and maintain equity for our individual online titles, and revenue was just one of the factors that influenced our decision in which Pay-Per-Click partner to appoint,” said Serena Privett, Commercial Director, Condé Nast Interactive.






Tags: Conde Nast, Google, MIVA Media, pay-per-click, PPC, Yahoo








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