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BizReport : March 30, 2007 Archive

March 30, 2007 Archive

Mobile Marketing | March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to encourage them to watch the ads. >>

Mobile Marketing | March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno. >>

Research | March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic. >>

Research | March 30, 2007

Young consumers shun online banking

Despite being brought up in an age of technological advances, young consumers still prefer to bank the old-fashioned way, according to new U.S. research. >>

Social Marketing | March 30, 2007

Analyst: MySpace making millions every month

According to Barron’s, Pali Research analyst Richard Greenfield has estimated MySpace’s monthly U.S. revenue to be around $24 million, and $6 million globally. That’s a tidy $30 million per month for the U.S.’s number one social networking site. >>

Advertising | March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K. >>