BizReport : March 27, 2007 Archive

March 27, 2007 Archive

Research | March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Trends & Ideas | March 27, 2007

TV Guide's video search engine to launch soon

In an effort to ramp up their online profile, TV Guide is set to launch an online video search engine. After spending 53 years guiding viewers to programming, it seems fitting that the broadcasting staple would move to do the same with online video. >>

Advertising | March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

Research | March 27, 2007

Brand awareness and recall best via online ads

New research into the ad-viewing behaviour of consumers shows that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. >>

Research | March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins. >>

Research | March 27, 2007

Study: Brand awareness increases with online video

A new study indicates viewers of online video clips are less distracted and more aware of brand messages that when they see the same ads on television or DVR programming. >>