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BizReport : March 26, 2007 Archive

March 26, 2007 Archive

Research | March 26, 2007

Google, Microsoft, eBay lead February "visits"

At first glance, comScore's new "visits" metric doesn't seem to have impacted February's traffic rankings in the United Kingdom. The new metric measures how long users are engaged with a website; if they don't remain active for 30 minutes, the visit is considered over. >>

Research | March 26, 2007

Should marketers harness MMOGs?

Video games aren't just for kids any longer, especially online games. According to some research, the massively multi-player online game (MMOG) World of Warcraft has around 8.5 million global players - and those players aren't children - willing to pay the $15/month playing fee. >>

Search Marketing | March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry. >>

Research | March 26, 2007

A third of U.S. households have no net connection

Almost a third of U.S. households have no internet access, and nor do many of them intend to get it, says a recently released report. >>

Ecommerce | March 26, 2007

Borders Books breaks from

Borders Books is breaking ties with and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Research | March 26, 2007

Podcast audience grows by 18 percent

New figures suggest that the podcasting audience is increasing and awareness of the medium is also rising. >>