BizReport : March 22, 2007 Archive

March 22, 2007 Archive

Search Marketing | March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only for click-throughs. >>

Social Marketing | March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>

Advertising | March 22, 2007

Product placement rising in Europe and Asia

New research from PQ Media indicates that paid product placement will continue to rise through 2010. In 2006, product placement grew to $3.36 billion (37%) and in 2007 is expected to reach 30.3%, or $4.38 billion. >>

Domain Names | March 22, 2007

Domain name sale of the century

After a dramatic story of theft and retrieval of perhaps one of the most desirable domain names ever, it is now up for sale and expected to attract substantial bids. >>

Research | March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them. >>

Research | March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>