BizReport : March 20, 2007 Archive

March 20, 2007 Archive

E-commerce | March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of online retailers do the same. >>

Search Marketing | March 20, 2007

Click fraud a problem for China's top search engine

Reports claim that China’s largest search engine, Baidu, has a serious click fraud problem, and advertisers may take their budgets elsewhere. >>

Research | March 20, 2007

Sharp Analytics now part of iCrossing

Add another acquisition to iCrossing's recent spending spree. The search focused agency has been on a tear recently, buying three new properties including metrics firm Sharp Analytics. >>

Research | March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and AOL account for more than 66% of ad dollars in 2007. >>

Internet | March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>

Research | March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities. >>