BizReport : March 14, 2007 Archive

March 14, 2007 Archive

Trends & Ideas | March 14, 2007

Spotzer allows customized online video campaigns

The online do-it-yourself trend is moving from desktop publishing straight to video. Online video advertising, that is. A new ad company promises marketers the ability to create their own online video ad, track the campaign and make on the spot changes from one platform. >>

Advertising | March 14, 2007

U.S. advertisers spend $9B on display ads

As more consumers head online, so do marketers. According to a report from TNS Media Intelligence, growth in online display ads and political ads showed the most growth in 2006. >>

Loyalty Marketing | March 14, 2007

Bud.tv traffic slows quickly after Super Bowl buzz

The buzz that bud.tv created during the Super Bowl seems to have fizzled out as the number of visitors to the site fails to meet expectations. >>

E-commerce | March 14, 2007

Are webfronts the new storefronts?

A new clothing company may change the way consumers think about shopping online and at the mall. That is, if consumers can wait. >>

E-commerce | March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Research | March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>