BizReport : March 13, 2007 Archive

March 13, 2007 Archive

Research | March 13, 2007

Google faces lawsuit over YouTube

Viacom is jumping on the anti-YouTube bandwagon. The company today filed a $1 billion lawsuit accusing the company of "massive intentional copyright infringement". The lawsuit is against both YouTube and parent company Google. >>

Search Marketing | March 13, 2007

Microsoft's adCenter content ads expanded

Advertisers looking for a better way to control and influence their online advertising efforts are going to get some help from Microsoft. Looking to increase how online marketers interact with their ad serving software, the company is expanding their adCenter offerings. According to reports, the expansion will give advertisers more control over online campaigns. >>

E-commerce | March 13, 2007

Report: St. Patty's Day to hold big rewards

If you were thinking about holding off on St. Patrick's day ad campaigns, discounts and other specials think again. According ot a report from the National Retail Foundation, St. Patrick's Day celebrations could bring in more than $3 billion in 2007. >>

Advertising | March 13, 2007

Boost web traffic with new ad service from NetSky

A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites. >>

Social Marketing | March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Social Marketing | March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>