BizReport : March 12, 2007 Archive

March 12, 2007 Archive

E-commerce | March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Research | March 12, 2007

Report: Global Internet audience grew 10% in January

With the Internet more than 10 years old, many may think that the audience is more or less tapped out. That finding new online users is impossible. Not so, according to a study from comScore. According to the online measurement leader, the Internet saw a 10% increase in users in January 2007 compared to January 2006. >>

Research | March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Mobile Marketing | March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding. >>

Mobile Marketing | March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Social Marketing | March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>