BizReport : March 7, 2007 Archive

March 7, 2007 Archive

Research | March 07, 2007

Report: Online directory revenue growth steady

Slow and steady could win the advertising race for online directory websites. According to a new report from the Kelsey group, online directory advertising is expected to show about 5% growth over the next five years. >>

Search Marketing | March 07, 2007

Panama boosts big brands names

A new report from SearchIgnite and RBC Capital Markets indicates that Panama, Yahoo's new search platform, is working as predicted to boost revenue for brands. That is, if the brand is already a big brand name. >>

Research | March 07, 2007

Report: NY Times Co. expecting 30% Growth

The New York Times Company is predicting 30% growth in its online revenue efforts this year, and much of that growth is said to be organic rather than through acquisitions of other entities. >>

Email Marketing | March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email. >>

Email Marketing | March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

E-commerce | March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>