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BizReport : March 2, 2007 Archive

March 2, 2007 Archive

Advertising | March 02, 2007

SeeSaw offers digital billboard management tool

Marketers interested in using digital billboards - those signs outside of malls, on taxis, in major metropolitan areas or near the entrances of big-box stores - may get some help in managing their campaigns from a new provider. SeeSaw Networks is launching an advertising tool that will allow the purchase of ads and management of digital campaigns from one location. >>

Search Marketing | March 02, 2007

CitySearch set to buy InsiderPages

Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase of InsiderPages. >>

Social Marketing | March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Advertising | March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. >>



Social Marketing | March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Advertising | March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network. >>