BizReport : March 1, 2007 Archive

March 1, 2007 Archive

Search Marketing | March 01, 2007

Is Microsoft developing a new paid search platform?

A new patent application from Microsoft could change the way organic search results are tabulated. An organic result is an unpaid search listing that shows up in a search listing as opposed to paid search or pay-per-click search results. The more often these organic results show up in search listings, the more probable that consumers will find a website's products or services. >>

Advertising | March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Research | March 01, 2007

Study shows targeting 18-34 year olds can pay off

In a surprising turn, a new study indicates that there are more young adults (under 35) with six-figure incomes than there are older adults (over 54) with six-figure incomes. The younger demographic is also spending more money, meaning that marketers targeting older groups could be missing the revenue boat. >>

Search Marketing | March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course. >>

Social Marketing | March 01, 2007

Video website top ten

It won’t surprise many to hear that YouTube, MySpace and Google Video are listed as within the top ten video sites for January, 2007. However, it may surprise some to hear that a relative newcomer is trouncing all others in the page views per session stakes. >>

Trends & Ideas | March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>