BizReport : March 2007 Archive

March 2007 Archive

Mobile Marketing | March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to encourage them to watch the ads. >>

Mobile Marketing | March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno. >>

Research | March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic. >>

Research | March 30, 2007

Young consumers shun online banking

Despite being brought up in an age of technological advances, young consumers still prefer to bank the old-fashioned way, according to new U.S. research. >>

Social Marketing | March 30, 2007

Analyst: MySpace making millions every month

According to Barron’s, Pali Research analyst Richard Greenfield has estimated MySpace’s monthly U.S. revenue to be around $24 million, and $6 million globally. That’s a tidy $30 million per month for the U.S.’s number one social networking site. >>

Advertising | March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K. >>

Research | March 29, 2007

Study: Boomers prefer WOM recommendations

Consumers needing information on a product or service are more likely to ask someone from the boomer generation than any other demographic, according to new research from Weber Shandwick. The study revealed that baby boomers are asked for information and recommendations about 90 times each year. >>

Social Marketing | March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Research | March 29, 2007

Marketers prefer social sites to mobile, gaming

According to a report from AdAge, though mobile and in-game advertising are garnering the most headlines this year, social marketing is actually leading the new media categories for advertising. >>

Mobile Marketing | March 29, 2007

Wide gap between mobile and broadband usage

Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices. >>

Research | March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts. >>

Research | March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens. >>

Research | March 28, 2007

The top mobile sites mirror top online destinations

The first mobile website rankings are out from M:Metrics and it should come as no surprise which sites are the most popular. >>

Email Marketing | March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). >>

Research | March 28, 2007

Ad revenue is falling fast for newspaper publishers

As online advertising revenue continues to rise, ad revenue in other sectors continues to fall. The hardest hit, at least so far, is the newspaper industry. >>

Trends & Ideas | March 28, 2007

Mobile ad network launched by Yahoo

Online giant Yahoo is the latest company to branch out to mobile advertising. With the launch of the Yahoo! Mobile Publisher Services, the company is reaching out to online advertisers, publishers and content producers in a big way. >>

Research | March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Research | March 28, 2007

U.K. broadband penetration and online ad spend on the up

Cheap, widely available broadband connectivity and spending power are fueling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world. >>

Research | March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Trends & Ideas | March 27, 2007

TV Guide's video search engine to launch soon

In an effort to ramp up their online profile, TV Guide is set to launch an online video search engine. After spending 53 years guiding viewers to programming, it seems fitting that the broadcasting staple would move to do the same with online video. >>

Advertising | March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

Research | March 27, 2007

Brand awareness and recall best via online ads

New research into the ad-viewing behaviour of consumers shows that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. >>

Research | March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins. >>

Research | March 27, 2007

Study: Brand awareness increases with online video

A new study indicates viewers of online video clips are less distracted and more aware of brand messages that when they see the same ads on television or DVR programming. >>

Research | March 26, 2007

Google, Microsoft, eBay lead February "visits"

At first glance, comScore's new "visits" metric doesn't seem to have impacted February's traffic rankings in the United Kingdom. The new metric measures how long users are engaged with a website; if they don't remain active for 30 minutes, the visit is considered over. >>

Research | March 26, 2007

Should marketers harness MMOGs?

Video games aren't just for kids any longer, especially online games. According to some research, the massively multi-player online game (MMOG) World of Warcraft has around 8.5 million global players - and those players aren't children - willing to pay the $15/month playing fee. >>

Search Marketing | March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry. >>

Research | March 26, 2007

A third of U.S. households have no net connection

Almost a third of U.S. households have no internet access, and nor do many of them intend to get it, says a recently released report. >>

E-commerce | March 26, 2007

Borders Books breaks from Amazon.com

Borders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Research | March 26, 2007

Podcast audience grows by 18 percent

New figures suggest that the podcasting audience is increasing and awareness of the medium is also rising. >>

Research | March 23, 2007

MySpace top of brand search and traffic rankings

MySpace has come out top in a recent ranking of U.S. social networking site traffic, and was the most searched brand of 2006. >>

Research | March 23, 2007

ComScore: Most online videos watched 5-8pm

For those who think online video is taking the place of traditional television watching, think again. According to a new study from ComScore, primetime for online video is actually earlier than primetime for network television. >>

Research | March 23, 2007

Travel sites are upgrading to include reviews

With more consumers turning to the Internet to research travel destinations and make travel bookings, travel websites are seeing record-breaking numbers. To keep users on-site longer, many travel sites are offering value-added content such as reviews. >>

Trends & Ideas | March 23, 2007

Web self-service help lacking on UK websites

An assessment of 125 major UK companies found very few were offering satisfactory web self-service help, resulting in customer dissatisfaction and loss of revenue. >>

Trends & Ideas | March 23, 2007

Media giants team up to take on YouTube

Hoping to gain back control of their content, and create a revenue stream of their own, several media giants are teaming up for a new streaming video service that will challenge YouTube. >>

Research | March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel? >>

Search Marketing | March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only for click-throughs. >>

Social Marketing | March 22, 2007

Users are more engaged with smaller communities

A new study indicates that social networking giants MySpace and Facebook may not hold the key to social networking. According to researchers from Communispace, users are more highly engaged when using smaller networks. >>

Advertising | March 22, 2007

Product placement rising in Europe and Asia

New research from PQ Media indicates that paid product placement will continue to rise through 2010. In 2006, product placement grew to $3.36 billion (37%) and in 2007 is expected to reach 30.3%, or $4.38 billion. >>

Domain Names | March 22, 2007

Domain name sale of the century

After a dramatic story of theft and retrieval of perhaps one of the most desirable domain names ever, it is now up for sale and expected to attract substantial bids. >>

Research | March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them. >>

Research | March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Advertising | March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative. >>

Search Marketing | March 21, 2007

Local ads allowed on metro mapping site

Local advertisers looking for a new way to interact with users may have found it with a city mapping website. HopStop.com provides maps and walking directions for mass transiters, and now local advertisers can offer coupons and other ads to HopStop visitors. >>

E-commerce | March 21, 2007

PayPal announces European account milestone

PayPal’s popularity continues to grow in Europe, where choice, convenience and perhaps most importantly, privacy, are important to online consumers and merchants alike. >>

Research | March 21, 2007

Study: Online video has high interaction rate

If marketers aren't already experimenting with online video ads, they should be. That is according to DoubleClick. According to their new study, Internet users are more likely to click the "Play" button on a video ad than they are to click-through on a display ad. >>

Search Marketing | March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches. >>

Viral Marketing | March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in. >>

E-commerce | March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of online retailers do the same. >>

Search Marketing | March 20, 2007

Click fraud a problem for China's top search engine

Reports claim that China’s largest search engine, Baidu, has a serious click fraud problem, and advertisers may take their budgets elsewhere. >>

Research | March 20, 2007

Sharp Analytics now part of iCrossing

Add another acquisition to iCrossing's recent spending spree. The search focused agency has been on a tear recently, buying three new properties including metrics firm Sharp Analytics. >>

Research | March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and AOL account for more than 66% of ad dollars in 2007. >>

Internet | March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>

Research | March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities. >>

Mobile Marketing | March 19, 2007

Medio Systems launches mobile ad network

A new mobile advertising network launches today from Medio, a company already invested in mobile search. >>

Research | March 19, 2007

Automakers steer more ad dollars online

Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? >>

Social Marketing | March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life. >>

Advertising | March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. >>

Search Marketing | March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer. >>

Advertising | March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its revenue. >>

Mobile Marketing | March 16, 2007

Report: Mobile ads are more accepted

There is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly targeted ads to users will only increase the acceptance level according to the report. The bad news? Incorrectly targeted the ads will likely only annoy the user. >>

Research | March 16, 2007

Newspaper web sales increase 31%

Newspaper's online advertisings sales showed an impressive jump in 2006. According to research from the Newspaper Association of America, online ad sales grew to $2.7 billion. >>

Research | March 16, 2007

comScore: "Visits" to change engagement level

comScore says a new metric measuring user visits to a specific site could replace the traditional pageview metric for advertisers. A visit is measured as the total amount of times a website is visited by one user each day, with 30 minutes between each visit. >>

E-commerce | March 16, 2007

New service to attract budget-conscious online shoppers

Traditional shopping practices, such as layaway plans, are being phased out offline in favour of credit-based or delayed finance schemes. But now, thanks to a new online service, the budget conscious can log on to enjoy the benefits of layaway. >>

Research | March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Social Marketing | March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Trends & Ideas | March 15, 2007

More publishers to adopt online video in 2007

Advertising.com’s recent online publishing survey has confirmed industry predictions regarding the growth of online video. >>

E-commerce | March 15, 2007

Study: Online shoppers want simplicity

If online shoppers had their way, their favorite sites would offer coupons, rich media and themed merchandising areas and would be easy to navigate. >>

Advertising | March 15, 2007

Platform allows publishers to choose ad rates

The rollout of ContextWeb's new "Open PO" ad pricing model is complete and holds a few surprises. Chiefly, the ability of publishers to choose the rates at which their ads are sold online. >>

Social Marketing | March 15, 2007

Niche sites growing stronger in social networking

MySpace continues to be the dominant social networking site, but smaller sites are growing in popularity in a rapidly increasing rate. That, according to a study from Hitwise, which shows visits to social networking sites increased 11% from January to February. >>

Research | March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. >>

Research | March 15, 2007

Survey: U.S. Latino internet usage

Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide. >>

Trends & Ideas | March 14, 2007

Spotzer allows customized online video campaigns

The online do-it-yourself trend is moving from desktop publishing straight to video. Online video advertising, that is. A new ad company promises marketers the ability to create their own online video ad, track the campaign and make on the spot changes from one platform. >>

Advertising | March 14, 2007

U.S. advertisers spend $9B on display ads

As more consumers head online, so do marketers. According to a report from TNS Media Intelligence, growth in online display ads and political ads showed the most growth in 2006. >>

Loyalty Marketing | March 14, 2007

Bud.tv traffic slows quickly after Super Bowl buzz

The buzz that bud.tv created during the Super Bowl seems to have fizzled out as the number of visitors to the site fails to meet expectations. >>

E-commerce | March 14, 2007

Are webfronts the new storefronts?

A new clothing company may change the way consumers think about shopping online and at the mall. That is, if consumers can wait. >>

E-commerce | March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Research | March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Research | March 13, 2007

Google faces lawsuit over YouTube

Viacom is jumping on the anti-YouTube bandwagon. The company today filed a $1 billion lawsuit accusing the company of "massive intentional copyright infringement". The lawsuit is against both YouTube and parent company Google. >>

Search Marketing | March 13, 2007

Microsoft's adCenter content ads expanded

Advertisers looking for a better way to control and influence their online advertising efforts are going to get some help from Microsoft. Looking to increase how online marketers interact with their ad serving software, the company is expanding their adCenter offerings. According to reports, the expansion will give advertisers more control over online campaigns. >>

E-commerce | March 13, 2007

Report: St. Patty's Day to hold big rewards

If you were thinking about holding off on St. Patrick's day ad campaigns, discounts and other specials think again. According ot a report from the National Retail Foundation, St. Patrick's Day celebrations could bring in more than $3 billion in 2007. >>

Advertising | March 13, 2007

Boost web traffic with new ad service from NetSky

A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites. >>

Social Marketing | March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Social Marketing | March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>

E-commerce | March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Research | March 12, 2007

Report: Global Internet audience grew 10% in January

With the Internet more than 10 years old, many may think that the audience is more or less tapped out. That finding new online users is impossible. Not so, according to a study from comScore. According to the online measurement leader, the Internet saw a 10% increase in users in January 2007 compared to January 2006. >>

Research | March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Mobile Marketing | March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding. >>

Mobile Marketing | March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Social Marketing | March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>

Mobile Marketing | March 09, 2007

Yahoo available on mobiles using Windows

Taiwan's High Tech Computer Corp. (HTC) and Yahoo have partnered to provide a new service to mobile users. HTC is the world's leading manufacturer of mobile phones using Windows Mobile software; the partnership will add Yahoo to the HTC phone models. >>

Social Marketing | March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, Eons.com has proven itself as a viable online platform. >>

Advertising | March 09, 2007

"March Madness" takes advertisers online

Fans are headed to basketball arenas in droves in the U.S. and for the second year in a row, advertisers are headed online. With March Madness days away, the CBS network has almost sold out the online advertising slots for streaming broadcasts of the NCAA tournament games. >>

Viral Marketing | March 09, 2007

Logitech’s second viral game launched following success of initial release

Logitech has launched their second viral game, Jelly Jumper, after surpassing targets with their first viral game in December, 2006. >>

Mobile Marketing | March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content. >>

Research | March 09, 2007

Websites are not meeting consumer expectations

Recent analysis of over 2,400 websites by a panel of industry experts has found innovative development lacking. >>

Research | March 08, 2007

Study: 1 in 10 buy online via mobile devices

Mobile users aren't going online simply to find cool ring tones or wallpaper. According to a new study, mobile users are increasingly buying products online. >>

Research | March 08, 2007

Hispanics leading the way to broadband

A new study indicates that Hispanics are moving into the broadband Internet realm faster than other American demographic groups. >>

Trends & Ideas | March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face. >>

Research | March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers. >>

Trends & Ideas | March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>

Social Marketing | March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

Research | March 07, 2007

Report: Online directory revenue growth steady

Slow and steady could win the advertising race for online directory websites. According to a new report from the Kelsey group, online directory advertising is expected to show about 5% growth over the next five years. >>

Search Marketing | March 07, 2007

Panama boosts big brands names

A new report from SearchIgnite and RBC Capital Markets indicates that Panama, Yahoo's new search platform, is working as predicted to boost revenue for brands. That is, if the brand is already a big brand name. >>

Research | March 07, 2007

Report: NY Times Co. expecting 30% Growth

The New York Times Company is predicting 30% growth in its online revenue efforts this year, and much of that growth is said to be organic rather than through acquisitions of other entities. >>

Email Marketing | March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email. >>

Email Marketing | March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

E-commerce | March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

Social Marketing | March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Research | March 06, 2007

Report: 66% online games bought by women

Forget the picture of a teenage boy sitting in a dark room playing video games. According to a report from Telephia, women are increasingly playing and purchasing online games. >>

Advertising | March 06, 2007

Newspapers sell more local online video ads

A new report predicts 43% growth for local online video advertising in 2007, but the medium making the most isn't television. According to the report, newspapers are actually selling more online video ad revenue than broadcasters are. >>

Research | March 06, 2007

Global internet penetration up 10 percent

New comScore survey results show the number of internet users over the age of 15 rose to 747 million in January, 2007, a 10 percent increase on January, 2006. >>

Social Marketing | March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

Advertising | March 06, 2007

Vibrant Media offers in-text advertising on long term basis

DaimlerChrysler has become among the first to secure keywords on Vibrant Media’s contextual advertising service, covering over 1,600 online publications, by buying out keywords for the year ahead. >>

Mobile Marketing | March 05, 2007

Verizon Mobile adds live TV

Verizon Wireless has added another feature to its subscription service: users can now watch live television events on their mobile phones. The service includes programming from CBS, ESPN, FOX and NBC. >>

Advertising | March 05, 2007

Can online video be brand safe?

A new online video advertising platform says yes, online video can be brand safe. And they are betting that many brands will hop onboard their new platform - the YuMe Networks platform launched today. >>

Search Marketing | March 05, 2007

Ogilvy Group buys GSI to improve search

Neo@Ogilvy, the digital and direct marketing sector of the Ogilvy Group, is moving farther into the search realm. The group has purchased Global Strategies International (GSI), a search marketing firm. >>

Search Marketing | March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Trends & Ideas | March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Trends & Ideas | March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Advertising | March 02, 2007

SeeSaw offers digital billboard management tool

Marketers interested in using digital billboards - those signs outside of malls, on taxis, in major metropolitan areas or near the entrances of big-box stores - may get some help in managing their campaigns from a new provider. SeeSaw Networks is launching an advertising tool that will allow the purchase of ads and management of digital campaigns from one location. >>

Search Marketing | March 02, 2007

CitySearch set to buy InsiderPages

Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase of InsiderPages. >>

Social Marketing | March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Advertising | March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. >>

Social Marketing | March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Advertising | March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network. >>

Search Marketing | March 01, 2007

Is Microsoft developing a new paid search platform?

A new patent application from Microsoft could change the way organic search results are tabulated. An organic result is an unpaid search listing that shows up in a search listing as opposed to paid search or pay-per-click search results. The more often these organic results show up in search listings, the more probable that consumers will find a website's products or services. >>

Advertising | March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Research | March 01, 2007

Study shows targeting 18-34 year olds can pay off

In a surprising turn, a new study indicates that there are more young adults (under 35) with six-figure incomes than there are older adults (over 54) with six-figure incomes. The younger demographic is also spending more money, meaning that marketers targeting older groups could be missing the revenue boat. >>

Search Marketing | March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course. >>

Social Marketing | March 01, 2007

Video website top ten

It won’t surprise many to hear that YouTube, MySpace and Google Video are listed as within the top ten video sites for January, 2007. However, it may surprise some to hear that a relative newcomer is trouncing all others in the page views per session stakes. >>

Trends & Ideas | March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>