Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : February 20, 2007
Video ads all hype and no action
The rise of internet video and associated advertising opportunities has been promoted as the next big thing for online advertisers, but it’s yet to make its mark.
Online video advertising accounts for just 5 percent of the $20 billion ad market, yet the amount of column inches it’s been given lately would appear to paint a different picture. However, take up is slow and revenues have yet to make headlines.
"A lot of learning is starting to take place, and a lot of trials are taking place," said Terry Semel, CEO of Yahoo. "I see it ultimately as something that becomes very significant, and it'll get there, but not quite yet."
Lack of relevant material is quoted is one stumbling block, along with audience fragmentation and the lack of ad models and measurement, reports Advertising Age.
It is estimated that by 2010 only 10 percent of TV budgets will be spent on streaming video. Until audiences grow and marketers can justify their expenditure with solid measurement tools this low level of budget allocation may continue.
Tags: budgets, online video advertising
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.