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BizReport : Ecommerce : February 16, 2007


The internet is the new travel agency

More than half of the U.S. travel industry’s 2007 transactions will be online, says a new report.

by Helen Leggatt

Burst Media’s new report is based on the responses of 2,100 web-users aged 18 and over, who planned to travel in the next three months. Results showed that 79 percent would be using the internet to plan their traveling and for 47 percent it would be their primary travel resource.

Households with higher-than-average incomes are more likely to plan their travels online, with 63 percent of households with incomes exceeding $100,000 a year saying the internet would be their primary travel resource.

As well as purchasing tickets online (74 percent) and making hotel reservations (73 percent) web-users would also research destinations (60 percent) and 29 percent would research the travel agencies.

The 55+ age group are online planners, concludes the report, with 41 percent using the internet, not a far cry from the 53 percent of the younger 25 – 34 age group.

Online travel planning is so popular that for some, says Burst Media, booking travel and accommodation offline is something many have never experienced, and many would not know how to.

Tags: 25-34 age group, 55+, online travel










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