BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup.

by Helen Leggatt

Several sources, including Techcrunch and e-Consultancy, are reporting that Google has purchased Adscape Media for $23 million. Adscape, an in-game advertising company, is the developer of AdverPlay which offers measurable and controllable in-game advertising opportunities.

It has been known for some time that gamers are not averse to in-game advertising. Many think it adds to the realism of the virtual environment. More and more advertisers are looking to in-game advertising and now Google is, literally, in on the game.

Compared to the $200 million Microsoft paid for New York-based Massive, back in 2005, Google seem to have got a bargain, although it may be some time before momentum gathers for this relatively new advertising market.

Google has already procured SketchUp, provider of 3-D modeling software, and has been rumored to be building a virtual world to rival Second Life. Is there something big on the virtual horizon?

Tags: Google, in-game advertising, online advertising, virtual world

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2007/02/is_it_game_on_for_google.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.