Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : February 16, 2007
Google to change AdWords formulas
Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords.
According to Marketing Pilgrim, Google is making the changes to improve transparency and also to make the quality score easier to understand, thereby making it easier to optimize online campaigns.
The quality score has always been a part of how Google ranks keywords, but in the past the quality score wasn't available to individual advertisers. Now the quality score will be listed in a special column on the AdWords advertiser page. The company is expecting some adverse effects from the algorithm change because the score for some keywords will drop. The majority of the keywords that drop will be because of poor past performance, but since advertisers haven't been privy to that information in the past it could come as a shock.
Because of the algorithm change, some advertisers will actually see their minimum bids drop. Some of the new quality score information will go live Friday, which should help advertisers get a grasp on how quality score works before the changes go live next week.
Tags: ad optimization, AdWords, Google, keyword bidding, online advertising, paid search
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.
Comments
Any increase in real time business intelligence that I can offer my clients is a benefit. Most small business AdWords customers do not use the full suite of tools and information at their disposal. But any additional value that you can point to will have a use for some segment of the users. Even better if it allows the AdWords client to see a clearer picture of how the account is performing at a glance. For more information see www.searchmanagement.com
Posted by: Tom Ritter on February 19, 2007 16:07