Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : February 20, 2007
Flowers, card sales jump for Valentine's Day
All of that early advertising apparently paid off for online flower and card shops. Sales revenue for online flower and gift shops jumped in the week leading up to Valentine's Day. Researchers estimate that 1 in every 6 online users visited a flower or gift site in the week leading up the February 14th.
The jump wasn't strictly for cards, candies and flowers. However, those goods showed the largest jump, increasing to $24 million in sales. According to research from comScore that is a 98% increase in sales. Online jewelers also showed improvement for the week of February 14th with $24.7 million in sales. That is an increase of 22% in sales.
Andrew Lipsman, senior analyst at comScore Networks said in a prepared statement, “By fulfilling orders through local florists, online flower retailers have been especially effective in executing on-time deliveries for Valentine’s Day, which has proven to be a godsend for many last minute shoppers.”
The American Greetings site was the most visited leading up the February 14th with more than 8.1 million unique visitors. Hallmark had 5.6 million visitors, RedEnvelope.com saw 1.8 million and 1-800-Flowers.com saw 1.6 million visitors. Martha Stewart sites rounded out the top five with 1.4 million unique visitors.
Tags: 1-800-Flowers.com, AmericanGreetings.com, Hallmark, Martha Stewart, online revenue, online sales, online shopping, RedEnvelope.com, Valentine's Day
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.