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BizReport : February 23, 2007 Archive

February 23, 2007 Archive

Research | February 23, 2007

Forecast: Panama to boost Yahoo revenue 45%

Financial services and research firm UBS is predicting exciting growth in 2007 for Yahoo, thanks in part to their new search offering Panama. >>

Email Marketing | February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened. >>

Research | February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Viral Marketing | February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. >>