BizReport : February 21, 2007 Archive

February 21, 2007 Archive

E-commerce | February 21, 2007

Marketers need to offer online coupons in context

Showing ads out of context - like advertising a ski vacation package on a financial news website - may gain a lot of attention. Online coupon hubs hope in-context advertising of their bargains will do the same. >>

Blogs & Content | February 21, 2007

Will content filters for videos provide peace of mind?

Television and movie studios aren't going to let Napster-like software steal their product. Instead, they are among the first to embrace content-identifying software that could protect their investment - the shows they produce. But that software may come at a price - a loss of users - for social sites. >>

E-commerce | February 21, 2007

Online sales affected by low customer confidence in data security

Online consumers expect businesses, not banks, to compensate for fraudulent transactions. >>

Email Marketing | February 21, 2007

Fake heart attack headline leads to real phishing attack

No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam. >>

E-commerce | February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>