BizReport : February 19, 2007 Archive

February 19, 2007 Archive

Domain Names | February 19, 2007

Grace period for domain name registration being abused

A grace period, which was originally put in place to allow purchasers to double-check their proposed internet address, has proved a lucrative loophole for entrepreneurs and spammers. >>

Search Marketing | February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites. >>

Research | February 19, 2007

Bogus reviews are under travel sites' microscope

Fake blogs, false reviews. With the amazing growth of social media, it seems consumers need to be more wary than ever about how truthful online reviews are. In the U.K. and Europe, fake blogs and reviews will be outlawed in 2008, but until then it is up to the company to ensure that reviews and blogs are true. >>

Research | February 19, 2007

Top trends for 2007

Everyone had better get comfortable with digital media. That is according to a new trends list from Interpublic Emerging Media Lab. The list indicates that digital innovations are the key for success in business and life in the coming year. >>

Internet | February 19, 2007

Seek and ye shall find... Wikipedia

Wikipedia has moved in to ninth place in comScore’s recent list of the U.S.’s top websites. December, 2006, saw the online, open encyclopedia down at number 13 on the list, but it has now overtaken the likes of Viacom, The New York Times and Apple. >>

Email Marketing | February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. >>