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BizReport : February 16, 2007 Archive
February 16, 2007 Archive
Research | February 16, 2007
DigitalPlus to improve Nielsen numbers
In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box. >>
Search Marketing | February 16, 2007
Google to change AdWords formulas
Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>
Research | February 16, 2007
aQuantive profits surge in Q4
The online advertising boom in 2006 helped boost aQuantive's Q4 revenue. Year over year Q4 revenue increased 53% and profits nearly doubled. Q4 revenue came in at $133.4 million, and net income came in at $20.4 million. >>
E-commerce | February 16, 2007
The internet is the new travel agency
More than half of the U.S. travel industry’s 2007 transactions will be online, says a new report. >>
Advertising | February 16, 2007
Is it game on for Google?
Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>
Blogs & Content | February 16, 2007
DIY targeted advertising for vloggers on Blip.tv
Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
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