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BizReport : February 16, 2007 Archive

February 16, 2007 Archive

Research | February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box. >>

Search Marketing | February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Research | February 16, 2007

aQuantive profits surge in Q4

The online advertising boom in 2006 helped boost aQuantive's Q4 revenue. Year over year Q4 revenue increased 53% and profits nearly doubled. Q4 revenue came in at $133.4 million, and net income came in at $20.4 million. >>

Ecommerce | February 16, 2007

The internet is the new travel agency

More than half of the U.S. travel industry’s 2007 transactions will be online, says a new report. >>



Advertising | February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>

Blogs & Content | February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>