February 14, 2007 Archive

Research | February 14, 2007

Mobile TV losing steam in Europe

A new study from M:Metrics indicates a waning interest in mobile television in Europe. According to study results, there were more people involved with mobile television in the past then there are currently. >>

Law & Regulation | February 14, 2007

Fake blogs to be banned in U.K. from next year

Beginning in 2008, companies or individuals who post reviews of their own products online will be breaking the law in Britain. A new law in the United Kingdom prohibits even authors from reviewing their own books at sites like Amazon.com. >>

Law & Regulation | February 14, 2007

Google´s search results violate Belgian copyright laws, Google is fined

A Belgian court has ruled that internet search giant Google violated copyright and data laws by posting bits of news stories and links to Belgian newspapers without permission. The ruling could change the way online search engines post search results. >>

Advertising | February 14, 2007

Consumers prefer shorter online video ads

A recent survey from Advertising.com found that 66 percent of consumers would find video ads more pleasurable, if they were shorter than television ads. >>

Advertising | February 14, 2007

Ad testing on eBay sites is successful

In an effort to increase buying activity, eBay has been testing Yahoo search advertising on auction item pages. >>

E-commerce | February 14, 2007

British banks trial online credit card fraud prevention device

There could be good news ahead for British online shoppers. U.K. banks are piloting a scheme to issue customers with personal credit card readers. >>

Latest Headlines

More...

Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.