BizReport : February 12, 2007 Archive

February 12, 2007 Archive

Advertising | February 12, 2007

More GM ad dollars reserved for digital media

Questions abound over just how much money General Motors cut from their 2006 advertising budgets, but one thing is clear. More of the car company's ad dollars are being held back for digital media markets. >>

Mobile Marketing | February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Mobile Marketing | February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages. >>

Law & Regulation | February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Law & Regulation | February 12, 2007

European Union to put a ban on fake blogs and reviews

The European Union is working toward the eradication of “astroturfing”, with a ban due at the end of the year. >>

Social Marketing | February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>