BizReport : February 8, 2007 Archive

February 8, 2007 Archive

Search Marketing | February 08, 2007

Paid search keyword prices raise 2% in Q4

The price of paid search keywords rose slightly in Q4, 2006 to $1.51, according to a report from Fathom Online. The increase in price indicates a growing interest in paid search advertising. >>

Trends & Ideas | February 08, 2007

Hearst takes magazine sites wireless

Hearst Publications isn't just taking their magazines online, they are taking them wireless. The company has launched wireless, mobile websites for a number of their leading magazines and more wireless sites are on the way. >>

Research | February 08, 2007

Report: Paid search tops $9B

Paid search companies hit a milestone in 2006 according to a new report from the Search Engine Marketing Professional Organization (SEMPO). In North America, companies spent nearly $9.5 billion for paid search campaigns last year. >>

Advertising | February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Advertising | February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>

Advertising | February 08, 2007

Web traffic rose during Super Bowl with clear calls to action

Real-time tracking by Akamai shows much web interest was generated as a result of integrated broadcast and online advertising campaigns. >>