BizReport : February 7, 2007 Archive

February 7, 2007 Archive

Search Marketing | February 07, 2007

Google sending local ads to "Earth"

Satellite imagery, terrain and 3D buildings are expected on Google Earth. But local ad placement? Seems so. >>

Research | February 07, 2007

IAC shows Q4 growth

Online search advertising helped boost IAC/Interactive to a healthy Q4 growth rate. According to the company's SEC filing, advertising revenue grew 46% over Q4 2005 to about $159.8 million. >>

Research | February 07, 2007

Survey: Users prefer targeted online ads

More users are going online to watch video streams, and for most, an ad before the stream starts is preferable to fee-based services. That is the word from a new Advertising.com survey. >>

Ecommerce | February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>

Search Marketing | February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Ecommerce | February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>