February 6, 2007 Archive

Trends & Ideas | February 06, 2007

Newspapers alter headlines for search engines

In their ongoing quest to draw in readers and advertisers, newspapers are now altering some headlines for search engine optimization. >>

Search Marketing | February 06, 2007

Google makes search personal

Making search results more relevant is at the heart of a new feature from Google. Beginning now, users who sign up for a new Google account will have the option to have search results personalized according to past behavior. >>

Research | February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

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