BizReport : February 1, 2007 Archive

February 1, 2007 Archive

E-commerce | February 01, 2007

Do offline seasonal changes impact online shopping?

The short answer is yes, according to a new study from Marketing Experiments. The long answer is only if you know how to take advantage of those fluctuations. >>

Research | February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Search Marketing | February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform. >>

E-commerce | February 01, 2007

Online clothing sales doing a roaring trade in the U.K.

Despite its disadvantages over bricks and mortar, online clothes shopping in the U.K. has exceeded the $2.5 billion mark. >>

Blogs & Content | February 01, 2007

Surfers use tagging to make sense of the online sprawl

Tagging is rising in popularity, and so are websites where it is enabled. >>

Social Marketing | February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>