BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Blogs & Content : January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers.

by Kristina Knight

youtube.gifYouTube's founders Chad Hurley and Steve Chen are developing a model that will allow them to show video ads and also share part of the revenue. Revenue sharing is only available to those who own the full copyright of the material available for download.

Because of the new model, YouTube must begin screening all of the videos downloaded, estimated at 100 million every day, so that copyrighted videos aren't in the mix. Founder Chad Hurley told BBC News the model is expected to roll out in the next few months and will include a combination of short video clips and advertisements shown before the downloaded video.

Google purchased YouTube in October for $1.65 billion. But the buyout didn't stop the headache of purging copyrighted material being downloaded from the video sharing source. The company hopes to stem the flow of copyrighted material being downloaded with the development of "audio fingerprinting" technology that will identify clips.

Hurley says the new models will be rolled out one by one over the next few months.

Tags: online advertising, online video advertising, YouTube

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2007/01/youtubers_to_gain_revenue_from_online_videos.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.