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BizReport : Search Marketing : January 24, 2007 Search Results Get Personal

While searching for a person’s contact details is possible from most search engines, a new people search on will return far more targeted and relevant results.

by Helen Leggatt

Drawing on public records databases, ZoomInfo and Microsoft’s Live Search index, "people search" will return people-based or location-based results. ZoomInfo contains data on businesses and professionals.

Those listed will have the opportunity to keep their email addresses private, and those searching will not see any email address information until the person they contact replies to their email message.

“ has always been the trusted online source for searching, locating and contacting people,” said Max Bardon, president and CEO of “Our mission is to extend the value we provide to the millions of consumers we serve on a monthly basis, and the addition of email addresses and on-target Web content into our search results is the first of many steps we will take in the support of it.”

The upgrade to is the first of several planned for 2007. The Kelsey Group estimate the $2 billion online people search market is growing at an annual rate of 25 percent, hardly surprising considering the rise in social networking and cross-platform communication.

Tags: email, search engines, search marketing

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